Meet the team

Elena
Folpini
Managing Director
Elena Folpini
Elena is the Managing Director of New Line. After earning a degree in Pharmaceutical Chemistry and Technology from the University of Milan, she began her professional journey in pure research, first at Lusochimica (Menarini Group) and later at Sigma Tau, where she focused on new drugs for the cardiovascular system.
She joined New Line in 1999 as a pharmacy expert but quickly developed a passion for market research—an area where she could finally blend the analytical rigor that had always defined her work with a creative approach. In 2006, she spearheaded the creation of the Market Research Division, taking on its leadership from day one. With a growing, enthusiastic team that remains her greatest strength, she transformed a startup into a leading company in pharmacy market research.
When she takes a break from data, she follows her other passions: traveling—again and again—and spending time in the mountains, a place that keeps her close to her father, who inspired her deep connection to nature.

Agostino
Grignani
Presidente
Agostino Grignani
Agostino is the Chairman of the Board at New Line. He holds a degree in Statistical Sciences from the University of Padua, where he focused his thesis on interim analyses in controlled clinical trials. His career began in 1983 at Farmitalia Carlo Erba as a biostatistician. After gaining experience in medical and R&D leadership roles within the pharmaceutical industry, he gradually moved to the Life Sciences services sector, taking on increasingly senior positions at IMS Health Italia, eventually serving as CEO.
In recent years, he has been involved in companies specializing in training and LMS platforms, focusing on Market Access, Corporate Compliance and Cybersecurity. As Chairman, he leverages his extensive corporate experience to help shape the company’s strategic development.

Francesco
Calò
Production and BI Lead
Francesco Calò
Francesco leads the Production and BI area at New Line. Here, he has found what makes work truly fulfilling: tackling new challenges, being a point of reference for his colleagues and actively contributing to the company’s growth.
After earning a diploma in Telecommunications, he spent ten years at Italtel working on integration testing, then moved to Etnoteam (now NTT DATA) as a consultant for various multinational companies in the telecommunications industry.
He joined New Line 19 years ago as a software developer, later becoming head of development and eventually taking on his current role as head of production.
A passionate traveler, he loves exploring off-the-beaten-path destinations. In recent years, he has taken up padel, often sacrificing his lunch breaks for a match. At home, he’s greeted every evening by his two cats: Bud (named after Bud Spencer, thanks in part to his size) and Scheggia, the only feline that never sleeps.

Vera
Majoros
New Business Lead
Vera Majoros
Vera joined New Line in early 2016 and, since 2018, has been leading the New Business area. She oversees the acquisition of BIG Pharma clients and manages strategic partnerships with New Line’s partner companies. She also builds relationships with key industry associations and you’ll often find her at conferences and events
With a degree in Business Economics from Hungary, she started her career at a market research firm in Budapest, collaborating with Nielsen Italy. Soon after, she joined Nielsen’s OTC division before making her way to New Line.
Now based in Milan—a city that instantly felt like home—she embraces her passions: playing and coaching football, attending concerts and theater performances and seeking adrenaline-fueled weekend adventures.
With 15 years of experience, sharp intuition and a natural ability to seize the moment, she has a knack for turning opportunities into business.

Paola
Marangi
HR&Business Support Services Lead
Paola Marangi
Paola is New Line’s Head of Human Resources and Training, as well as the coordinator of cross-functional projects supporting various company departments.
After earning a degree in Economics and Management from Bocconi University in Milan, she built a long career at Nielsen, taking on roles in sales, marketing and operations at both local and European levels before choosing to join New Line.
Today, alongside her commitment to optimizing business processes, she embraces the exciting and ongoing challenge of nurturing people’s potential and fostering their well-being within the company.
She lives in Milan with her husband and two sons (both boys!) and, whenever she can, rushes off to an ‘80s pop concert or a scuba diving escape.

Viki
Nellas
R&D Lead
Viki Nellas
Viki is Head of Research & Development at New Line, where she leads the statistical team, oversees the design of pharmacy, parapharmacy and online panels and develops analytical models to interpret market trends. Working closely with the commercial team, she and her team provide tailored analyses to support clients in their business decisions.
She holds a degree in Economics from the University of Bologna and earned a joint PhD with Université Toulouse 1, specializing in applied economics and data analysis. Before joining New Line, she spent five years as a Research Fellow at the University of Bologna.
She works in Milan but remains deeply connected to her hometown, Bologna, where she lives with her partner and three children, aged 7 to 18. To clear her mind, she walks. Yoga is a newfound passion, while music—whether rock or symphonic—has always been a constant in her life.
What she loves most about her job? The endless opportunity to tackle new questions and find the answers.

Simone
Nucci
Commercial Director
Simone Nucci
Simone is New Line’s Commercial Director, overseeing industry clients as well as the retail sector, including chains and networks.
After earning a degree in Economics and Business from the University of Pavia, he built a long career at Nielsen, taking on increasingly senior commercial roles in the Pharma and Consumer Goods industries before joining New Line.
Together with his team, he works to achieve revenue targets and ensure the satisfaction of a broad client portfolio in an increasingly complex and competitive landscape.
He lives in Milan with his partner, their son and a cat. A devoted reader of novels, a passionate cinephile and a marathon runner, he spends his weekends navigating Milan-Colico traffic—armed with patience and long playlists—to reach the mountains, where he conquers mountain huts (and well-earned polenta).

Luca
Rinaldi
Engineering Lead
Luca Rinaldi
Luca is the Head of Engineering and IT at New Line. He earned a degree in Materials Engineering from the University of Trento and, before joining the company, spent more than 20 years in consulting for the manufacturing sector, focusing on software development for production and logistics.
What he enjoys most about his work is turning vast amounts of seemingly complex data into efficient management solutions, mapping out clear pathways and effective operational strategies.
He describes himself as reliable, rational and stubborn—a true engineer at heart. But outside the world of algorithms, he switches gears and becomes the deep voice in the polyphonic choir of Borgo Valsugana, the town in Trentino where he lives with his family, a cat and a dog.

Alessandra
Senin
Ad hoc Solutions Lead
Alessandra Senin
At New Line, Alessandra leads the area dedicated to developing tailored solutions for clients and oversees activities related to business process analysis and improvement.
She holds a degree in Management Engineering from the Politecnico di Milano and spent over twenty years at Nielsen, where she held various roles—mainly in Operations—with both local and international responsibilities.
She is passionate about creating custom solutions because it allows her to face new challenges every day, work closely with a tight-knit team, and contribute in a meaningful way to making business processes more efficient.
Alessandra lives in Milan with her two daughters and their cat, Ciupy, who often appears in her photos. As a teenager, she spent hours in the darkroom; today she shoots digital, but still prefers simple places to postcard-perfect scenes, drawn to capturing their hidden beauty.
Her favorite place is a house in the Ligurian hills, where she can look out at the sea, far from the crowded beaches.