Market & Channel Performance
Market Tracking
Integrated system for market, company and product monitoring down to the micro-territorial level
The advanced solution for continuously tracking markets, companies and products nationwide and locally, based on Sta.R, our proprietary expansion methodology. For a multi-channel perspective, pharmacy sales data can also be expanded to include information from parapharmacies and supermarket and hypermarket corners
E-pharma Metrics
Comprehensive analysis of online sales in pharmacy and parapharmacy channels
This service tracks online sales in the pharmacy and parapharmacy channels. Integrated with Market Tracking, it provides a complete and in-depth view of sellout
Real Time Dynamics
Phast Daily
Daily sellout tracking for real-time trend monitoring
The only daily sellout tracking available on the market today, providing real-time sales trends. Ideal for managing product launches, monitoring media mix composition and tracking distribution expansion
Phast Effectiveness Analysis
Real-time assessment of in-store initiatives impact
A smart solution that continuously monitors the effectiveness of in-store initiatives, enabling real-time adjustments through tailored customer data analysis
Phast Weekly
Weekly insights to decode market dynamics and product launch performance
The go-to service for fast, reliable “early indicators” that track seasonality trends, media campaign impact and product launch progress. The latest version goes beyond national boundaries, delivering detailed insights by region and, on demand, for specific territories, areas and pharmacy clusters
Market Potential
Potential 3.0
Advanced market potential mapping for each pharmacy
Our service estimates the market potential of individual pharmacies to optimize sales networks and trade marketing investments. The model integrates new data sources and AI techniques, enabling in-depth and customizable analyses
Sort 600
Prescription market analysis across 600 healthcare districts
Sort 600 estimates consumption potential by combining sellout data with a new mapping of healthcare districts, providing strategic support for targeted territorial analyses
Trade & Customer Marketing
Retail Analytics
Strategic support for commercial negotiations
Designed for Networks, Pharmacy Chains and Companies with shared sellout goals, Retail Analytics provides clear and unbiased insights into price lists and target markets to boost negotiation effectiveness
In Store Execution
Analysis of the impact of in-store initiatives on sellout
In Store Execution evaluates the effectiveness of category management projects, merchandising campaigns, pharmacy training, promotions and price cuts
Pass – Pharmacy CRM
Aligning Sellout Goals Between Pharmacies and Industry
Pass is a well-established, highly customizable service designed to support commercial excellence and ensure transparency between pharmacies and companies. It enables discussions on sellout targets using certified data and shared market boundaries
ShopMind
Integrated Analysis of Sellout and Shopper Profile
ShopMind combines loyalty card data with sellout information, delivering a detailed view of purchasing habits in pharmacies. Analyzing loyal customer behavior offers targeted insights into commercial area markets and brands, supporting more effective marketing and loyalty strategies