Our Business Model
New Line collects and refines sell-out data from the channels we monitor, developing customized solutions and services for the stakeholders in the pharmaceutical sector
Pharmacy
All Italian pharmacies
Parapharmacy
Authorized to sell SOP & OTC products
Online
Pharmacies and parapharmacies authorized to sell OTC & SOP
Iper + Super
Self-service retail stores, including Parapharmacy Corners (Circana data)
Measure to analyze
Receipt
We capture the details of every sales transaction
Sellout
We measure actual demand with at least 36 months of historical data
Stock
We track the evolution of inventory for all managed products
Frequency
Monthly and daily data collection, a unique value in the market
Our panel
New Line core business is built on a nationwide panel of pharmacies, ensuring nearly census-level market coverage. Dedicated panels track para-pharmacies and online pharmacies sellout
The Sta.R Methodology
Sta.R is a proprietary expansion model that starts at the individual pharmacy level, maps market segments, analyzes size-based clusters and tracks aggregation trends. It ensures a continuously growing sample while maintaining stable trends and market insights over time
Our Partners
New Line is a member of Assirm, the association representing market research companies and partners with major networks and key associations such as Assosalute, Integratori&Salute and Egualia, as well as innovation hubs like Netcomm
Our long-standing partnership with Circana combines New Line’s in-depth expertise in the pharmacy sector with Circana’s insights into Modern Distribution. This integration allows us to provide clients with a comprehensive view of consumer purchasing dynamics
