About us

New Line Ricerche di Mercato is a leading company in market research for the pharmaceutical industry

Founded in 1981 to provide the first digital solutions for pharmacies, New Line has strengthened its role as a key link between pharmacies and the industry over the years. Today, it designs sell-out monitoring and certification services for pharmaceutical companies, drug distributors, cooperatives, pharmacy chains, parapharmacies and e-commerce companies

Our History

The milestones of a journey spanning over 40 years

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1981
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1992
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2001
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2014
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2020
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2022

Ethics, flexibility, innovation

Balancing environmental sustainability, development and people’s well-being has always been part of our DNA. Since 2020, we have been a Benefit Corporation, actively committed to creating shared value and generating a positive impact on the environment and the community

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Each year, we assess our environmental and social impact using the B Impact Assessment by B Lab. Learn more about our commitment and progress as a Benefit Corporation

Read our impact reports

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We ensure ethics and confidentiality for all our stakeholders. Our systems and services are certified according to ISO standards

Read our certifications

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We are an innovative company, constantly exploring and learning. Every stage of our production and classification process, from data collection to output creation, is managed in-house by our development teams, ensuring a dynamic and flexible portfolio of services

Meet the team